Rumble host Stew Peters yesterday aired a segment calling for the executions of Taylor Swift and Travis Kelce over the Kansas City tight end’s promotion of the COVID-19 vaccine. Advertising for the NFL recently appeared on Peters’ X (formerly Twitter) account, which has more than 400,000 followers. 

Peters is a verified Rumble host with over 500,000 followers. The video platform, which has long been a haven for extremism, claims in its terms and conditions that “You may not post or transmit any message which is abusive, inciting violence, harassing, harmful, hateful, anti-semitic, racist or threatening.” The RNC has partnered with the platform to livestream its primary debates. 

Media Matters reported yesterday that X has placed advertisements for the NFL on his account, including next to his conspiracy theory that Damar Hamlin actually died and is now being portrayed by an actor. We found an ad for the NFL today on his X account near a post promoting his pro-Swift and Kelce execution segment. 

Peters is also a white nationalist and an antisemite who recently ran a Rumble segment titled “Jewish supremacy” -- a term used by antisemites like David Duke -- with Holocaust denier E. Michael Jones. (Despite Rumble’s claim about not allowing antisemitism, that segment is still online as of posting.) 

One of his main causes is encouraging the killings of his perceived enemies, which include politicians and LGBTQ advocates. He also routinely calls for the executions of people who support the COVID-19 vaccine, including stating: “Hold criminal trials for anyone who invented, manufactured, mandated or any public figure that knowingly endorsed the use of these deadly injections. The only appropriate punishment for the harm they have caused is the death penalty. Indict them, try them and fry them.” He has repeatedly called for the hanging of Dr. Anthony Fauci. 

He continued his calls for violence on his September 27 show, where he discussed the relationship between Swift and Kelce and attacked them for supposedly leading people “to their slaughter.” Commentator Morgan Ariel was his guest. 

During the segment, Ariel claimed that Swift and Kelce are dangerous because “if she's dating some high-end, you know, football player that is pushing the vaccine, then that's going to raise the probability that they'll go out and get it.” Peters responded: “These people are responsible for murder. They're actually selling their souls and knowingly killing children with a DOD-manufactured, U.S. government-owned and deployed weapon of biowarfare. I mean, these people should be held to serious account.”

Ariel replied: “I think people deserve to be publicly prosecuted and hung. I mean, the same thing that you say. I think that we need justice in this country. I think that celebrities that are pushing it, they should be tried and they don't have any conviction because their God is Satan and they value money instead of human life.” 

Peters added toward the end of the segment: “We have this most recent psyop with Travis Kelce and Taylor Swift and the NFL promoting the death jab so that more kids can be led to their slaughter.” 

As is custom with the show, text stating “Indict. Try. Fry” ran on the bottom of the screen.

Despite his extreme rhetoric, numerous political figures have appeared on Peters’ program. They include: U.S. Reps. Paul Gosar (R-AZ), Bob Good (R-VA), Pete Sessions (R-TX), and Andy Biggs (R-AZ); expected Arizona U.S. Senate candidate Kari Lake; Arizona state Sen. Wendy Rogers; and Robert F. Kennedy Jr. 

Peters recently spoke at the ReAwaken America tour in Las Vegas along with Donald Trump Jr., Lara Trump, Kimberly Guilfoyle, and Michael Flynn, among others.

Below is an ad for the NFL that we found today near Peters' show on X: 

Update 9/29/23: Following the publication of this article, Peters' X post and Rumble segment were removed.