Research/Study
STUDY: Trump Won The Fox Primary, Doubling Any Other Candidate In Interview Airtime
Written by Rob Savillo
Published
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Presumptive Republican presidential nominee Donald Trump dominated his former rivals for the nomination in interview airtime on Fox News. From May 1, 2015, through Trump’s decisive victory in the Indiana primary on May 3, 2016, the businessman garnered more than 49 hours of interview airtime on the network, more than twice as much as second place finisher Sen. Ted Cruz (R-TX).
Hours before the Indiana results came in and he suspended his campaign, Sen. Cruz lashed out at 21st Century Fox chairman Rupert Murdoch and Fox News chief Roger Ailes for purportedly turning Fox News “into the Donald Trump network, 24/7.” He added, “Rupert Murdoch is used to picking world leaders in Australia and the United Kingdom, running tabloids, and we're seeing it here at home.”
The network has also faced criticism in recent days over its Trump coverage from prominent conservative commentators like radio host Mark Levin, who labeled the network a “Donald Trump super PAC.”
While Trump publicly feuded with Fox News intermittently throughout the primary campaign, he maintained a sizable advantage in interview airtime on the network. He led all candidates in interview airtime in every month since he formally announced his candidacy in June 2015.
Overall, Fox devoted 202 hours and 2 minutes to 1,481 original and reaired interviews of the Republican candidates over the last year.
In addition to more than doubling Cruz’s airtime total, Trump had more than three times as much interview airtime on the network as Ohio Gov. John Kasich, who was the last challenger to drop out of the race on May 4, 2016:
In what ended up being the final month-and-change of the nomination fight, Trump again lapped the field in interview airtime on Fox News. From April 1 through May 3, Fox News aired 7 hours and 49 minutes of interviews with Trump, compared to 3 hours and 54 minutes for Cruz and 2 hours and 21 minutes for Kasich.
Trump’s airtime generally trended upward over the course of the campaign, as more of his rivals dropped from the race (click to enlarge):
(Note: The final month in the above chart includes interview time from all of April and the first three days of May, 2016.)
Sean Hannity -- who has recently been criticized for favoring Trump over Cruz and Kasich -- featured by far the most interview airtime with candidates since the beginning of the study, with almost 50 hours. (Including interviews reaired by the network, Trump’s received far more interview airtime on Hannity than Cruz or any other candidate -- full data is below.)
Breakdowns for candidate time appearances by month and by Fox News program are below. (Click to enlarge.)
(Note: Red times represent the candidate who had the most total time on the corresponding show.)
Previous Fox Primary Reports
May 2015
June 2015
July 2015
August 2015
September 2015
October 2015
November 2015
2015 Overview
January 2016
February 2016
March 2016Methodology
For this study, we used FoxNews.com's “2016 Presidential Candidate Watch List.” Jim Gilmore's inclusion in the study began after his formal announcement on July 30. The following candidates' data collection stopped when they each ended their respective campaigns: Rick Perry (September 11), Scott Walker (September 22), Bobby Jindal (November 17), Lindsey Graham (December 21), George Pataki (December 29), Mike Huckabee (February 1), Rand Paul (February 3), Rick Santorum (February 3), Chris Christie (February 10), Carly Fiorina (February 10), Jim Gilmore (February 12), Jeb Bush (February 20), Ben Carson (March 4), and Marco Rubio (March 15).
Media Matters searched the Nexis database and our internal video archive for all guest appearances on Fox News Channel between 6 a.m. and 11 p.m. and Fox News Sunday for the three presidential candidates current for April through May 3: Ted Cruz, John Kasich, and Donald Trump.
This study includes all original appearances between May 1, 2015, and May 3, 2016. Repeat appearances were counted if they aired on a new day. Appearances during early morning post-debate specials were counted.
Charts by Oliver Willis. Additional research by Media Matters' research staff.