Research/Study
Rumble is profiting from creators who spread antisemitism
Google Ads is helping to line the pockets of the video-hosting site plagued with antisemitic content
Published
Rumble — the right-wing video-streaming site that markets itself as a “free speech” YouTube competitor — is profiting from advertisements on content from far-right figures and groups who have histories of spreading antisemitism and conspiracy theories about Jewish people.
Rumble has teamed up with the Republican National Committee to exclusively stream GOP presidential primary debates.
Additionally, Rumble has previously allowed white nationalists to profit from its platform and has profited itself from pre-roll advertisements on videos from QAnon conspiracy theorists, white nationalists, and other extremists.
Based on a Media Matters review, pre-roll ads are running before videos from at least 16 Rumble accounts of far-right figures and groups who have spread antisemitism. Some of the figures associated with these Rumble accounts have promoted white nationalist, neo-Nazi, and extremist ideologies.
Rumble has its own ad platform, which allows advertisers to place pre-roll videos and display ads on the video-streaming platform and boasts Truth Social as a publisher, but a majority of ads on Rumble reportedly come from Google’s ad network. This means that Google is monetizing and driving new users and traffic to Rumble — ultimately assisting the website to make money as a cesspool of extremist conspiracy theories and a safe haven for users banned from mainstream social media sites.